Filming The US Women’s Soccer...
Imagine how excited we were to get the call that we would be jumping on a plane to Kansas City to film the US Women’s soccer team. Working with Stereography expert, Keith Driver, we had the pleasure of using 3D Film Factory‘s New Bullet Rig. It’s always exciting to be using the latest piece of 3D technology. Combining our... Read More »
We Power Your Next Dimension
We were faced with a unique shooting challenge: to create a 3D video highlighting the features of our clients nearly microscopic electronic components. dM Works was happy to accept the project, and we spent weeks using blue screen, tweezers, modeling clay, and a 3D beam splitter rig with super macro lenses to make these tiny parts fill up a... Read More »
Target Attractor Video
Working with a prototype pre-production dSLR video camera, the Panasonic GH2, the dM Works team created videos for display in Target stores to explain 3D viewing technologies and to showcase our client’s 3D televisions. We had a lot of fun experimenting with the new camera and testing out how it worked with our existing support equipment and how it... Read More »
Panasonic Health Care Group
We took our bulky 3D rig (aptly nicknamed “The Beast”), as well as a 42″ 3D television for monitoring out into the field to create an up-beat and fun commercial to promote Panasonic Hearing Aids at various trade shows. Despite the clunky gear, our team was able to work together to pull off some dynamic shots with our talented... Read More »
Have Greenscreens, will travel.
It’s always a great time filming for launches or promotional events. A couple of times a year we get to put together some really cool Oscars’ style skits, inserting people into pop culture videos and movies. Of course it’s not always possible to get everyone in a large group into a studio, so we bring the greenscreen studio to... Read More »
Your Car Plays Instruments? OK...
Whether or not you’re a fan of the band OK Go you have to admit they make some of the most imaginative videos out there. They’re as much about performance art as they are a music group. Their latest video for “Needing/Getting” is just plain crazy. They fitted a Chevy Sonic with arms and levers to reach and hit approx... Read More »
Watching the Superbowl With Polar Bears
So the Coca-Cola marketing brain trust has come up with an interesting idea utilizing their famous Polar Bears. During Superbowl 46 on February 5, 2012 you can watch the Polar Bears enjoying the game in real time, reactions and all. Of course, this might sound like another distraction during the game, but it also sounds pretty cool. Apparently, there... Read More »
Bold Campaign Focuses on Kraft Mac n...
These playful spots hit quite a few of the right notes, the product is central to the story, there IS a story, and there’s a distinct, fun emotional connection. Despite the admittedly unflattering article in Slate about Crispin Porter & Bogusky losing Volkswagon and Burger King due to their ‘bro-centric’ angle in the advertising campaigns. You have to admit... Read More »
